• Campaign to promote safe driving behaviour during the festive season.
• Brand’s is supporting Plusronda by providing them with Brand’s Essence of Chicken to help stay alert during their work shifts.
• Brand’s is giving away 50,000 bottles of its Essence of Chicken at selected rest and service areas.

BRAND’S Essence of Chicken has teamed up with PLUS Malaysia Berhad to promote road safety during the upcoming festive season. As part of the “Kekal Bertenaga dan Selamat, Di Mana Jua Anda Berada” campaign, BRAND’S and PLUS are hoping to educate drivers and promote safe driving practices, while encouraging road users to remain alert during the holiday period. PLUS is responsible for ensuring the safety of all highway users during this festive period, with the PLUSRonda team playing a crucial role in ensuring that highway users have a safe and smooth journey.

As part of the campaign, BRAND’S is providing BRAND’S Essence of Chicken to PLUSRonda officers to help them stay alert and energized throughout their work shift during Ramadan and Hari Raya Aidilfitri. BRAND’S is also giving away 50,000 bottles of Essence of Chicken to PLUS highway customers at selected R&Rs, including the PLUSRonda.

Rodney Tan, Marketing Director of Suntory Beverage and Food Malaysia, said that BRAND’S Essence of Chicken is designed to provide a quick boost of energy and mental clarity to help drivers stay alert and focused on the road. He added that BRAND’S is honoured to be able to provide health enrichment support to the PLUSRonda team whenever they need it.

PLUS Malaysia Berhad Senior General Manager Operations, Mohd Yusuf Abdul Aziz, said that the campaign not only appreciates the tireless efforts of their PLUSRonda team but is also co-promoting safe driving practices among the public. With families getting together and schools closed during the festive period, it is important to remind drivers to practice road safety and not recklessly place the lives of other road users at risk.

Travelers are encouraged to check the PLUS Malaysia Facebook page and the BRAND’S Essence of Chicken Facebook page for updates on the festive season Travel Time Advisory (TTA) and traffic. BRAND’S and PLUS will also have booths along the PLUS expressway where travelers can pick up a kit to help boost them during their late nights and early morning travels.

This partnership is part of BRAND’S ongoing efforts to impact the community positively. BRAND’S is committed to promoting travelers’ health and well-being and reminding them about road safety during the festive season. BRAND’S hopes that this campaign will not only remind travelers of the importance of safe driving practices but also appreciate the roles played by PLUSRonda in ensuring the safety of all highway users during this festive period.