• 101035 total vehicles sold
• 100,042 Toyota vehicles sold
• 993 Lexus vehicles sold

UMW Toyota Motor closed out 2022 with a bang, leading the non-national automotive segment with 101,035 vehicles sold. The total volume consisted of 100,042 Toyota vehicles and 993 Lexus vehicles.

This is a 40% increase from 2021 despite challenging market conditions and supply chain issues.

“We are delighted to have been able to put smiles and deliver happiness to so many of our customers across the nation, and thank each and every one of them for their support,” said UMW Toyota Motor President, Ravindran K.

Toyota dominated the C-Segment SUV category with 17,208 units of the Corolla Cross sold for the year, while the Hilux was the top Pickup with 27,198 units sold. Customer Service Operations surpassed 1.25 million vehicles, a testament to the strong after sales service that UMW Toyota Motor is known for under its Extra Mile initiatives.

In 2023, UMW Toyota Motor will continue to focus on providing diverse choices for all walks of life, with Hybrid Electric Vehicle (HEV) technology as one of the technologies in the multipath-way approach towards carbon neutrality. Toyota will add a second HEV model in 2023, and is currently evaluating batteryelectric vehicles (BEVs) for introduction in Malaysia soon.

The journey to zero emissions will be supported by the long-running activities of GAZOO Racing Malaysia, which not only gives owners the opportunity to enjoy racing, but enables Toyota to make ever-better cars and deliver fun-to-drive experiences.

UMW Toyota Motor is also introducing a new sales process through premier agents that provides transparent pricing and shorter vehicle waiting period. The agency retail model will be made available at selected agent dealerships for Lexus and certain Toyota models beginning 2023.

An agency retail model is a type of retail structure in which a retailer agrees to pay a commission to an agent or agency for referring customers to them.

Automakers have started using this model since the pandemic, essentially the dealers refer the customers to a website or helps the customers place their booking on a central website which automates the booking and car allocation process, making it very transparent.

We are not sure if this is what Toyota Malaysia will do but Volvo Malaysia is using this model.

This agency method will make the purchase process very transparent and the purchase contract is done with the head office rather than with the dealers and the online system will clearly indicate what models and variations are available, in some cases even down to the paint colour and indicate this during the vehicle allocation process.

The customer can choose exactly which model and variant other details with clear indication about delivery timeline.

The Toyota Malaysia website has also been upgraded with new user-friendly features and a modern interface, and customers are rewarded for their expenses through the Toyota Loyal-T programme.

With its new tagline, ‘Move Your World’, UMW Toyota Motor is taking the extra mile to provide a customer-centric car ownership experience and deliver maximum satisfaction in 2023.