Nio’s launch of the EC7 and ES8 at Nio Day is part of the company’s product super cycle, which will see the launch of several new models over the next six months. The EC7 is Nio’s second coupe SUV and is equipped with a 180 kW permanent magnet motor at the front and a 300 kW induction motor at the rear.

It comes with a choice of three battery packs, including a 75 kWh standard range battery pack, a 100 kWh battery pack, and a premiere version with a 100 kWh battery pack. Prices for the EC7 start at CNY 488,000 (RM 298,000) for the standard range battery pack, CNY 546,000 (RM 337,000) for the 100 kWh battery pack, and CNY 578,000 (RM 358,000) for the premiere version with a 100 kWh battery pack.

The ES8, on the other hand, is an all-scene smart electric flagship SUV aimed at meeting the needs of families, work, socialising and exploration.

It is equipped with a front motor and rear dual motor powertrain and comes with a choice of two battery packs: a 70 kWh standard range battery pack, or a 100 kWh battery pack. Prices for the ES8 start at CNY 358,000 (RM 218,000) for the standard range battery pack and CNY 448,000 (RM 276,000) for the 100 kWh battery pack.

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Nio’s launch of the EC7 and ES8 comes at a time when the Chinese EV market is seeing significant growth. China has the largest EV market in the world, with over 1.3 million EVs sold in the country in 2020, accounting for more than half of the global EV market.

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Here are the details of the two models

NIO EC7:

1. Second coupe SUV after the EC6
2. Measures 4,968 mm in length, 1,974 mm in width and 1,714 mm in height, with a wheelbase of 2,960 mm
3. Equipped with 180-kW permanent magnet motor at the front and 300 kW induction motor at the rear, peak power of 480 kW
4. Accelerates from 0 to 100 km/h in 3.8 seconds, fastest-accelerating SUV
5. Three versions available: 75-kWh standard range battery pack (starting price RMB 488,000), 100-kWh battery pack (starting price RMB 546,000), and premiere version with 100-kWh battery pack (starting price RMB 578,000)
6. BaaS option available for regular versions (starting price RMB 418,000) and premiere version (starting price RMB 450,000)
7. Monthly battery rental costs: RMB 980, RMB 1,680, and RMB 1,680 respectively
8. NAD feature available on subscription basis (RMB 680/month)
9. Pre-orders available, deliveries begin in May 2023
10. 10-year unlimited mileage warranty, six free battery swaps per month, and free home charging pile for current purchasers

NIO ES8:

1. First production vehicle on NT 2.0 platform
2. Measures 5,099 mm in length, 1,989 mm in width and 1,750 mm in height, with a wheelbase of 3,070 mm
3. Second-generation electric drive platform, maximum drive power of 480 kW, maximum torque of 850 Nm
4. Accelerates from 0 to 100 km/h in 4.1 seconds
5. Three options available: regular (75-kWh standard range battery pack, starting price RMB 358,000), executive (100-kWh battery pack, starting price RMB 408,000), and signature edition (100-kWh battery pack, starting price RMB 448,000)
6. BaaS option available for regular and executive versions (starting prices RMB 288,000 and RMB 328,000, respectively)
7. Monthly battery rental costs: RMB 980, RMB 1,680
8. NAD feature available on subscription basis (RMB 680/month)
9. Pre-orders available, deliveries begin in June 2023
10. 10-year unlimited mileage warranty, six free battery swaps per month, and free home charging pile for current purchasers

This growth is expected to continue in the coming years, with the Chinese government setting a target of 20% of new car sales being electric by 2025. Nio’s focus on the development of electric SUVs and luxury sedans positions the company well to tap into this growing market.

The European EV market is also seeing significant growth, with over 500,000 EVs sold in the region in 2020. However, the European market is dominated by smaller EV manufacturers, with Tesla being the only major player.

Nio’s expansion into the European market could provide the company with an opportunity to tap into this growing market and compete with other EV manufacturers. However, the company will face competition from established European automakers as well as newer players such as Tesla and Rivian.

On a global scale, the EV market is expected to continue to grow in the coming years, with the International Energy Agency predicting that EVs will account for 58% of new car sales by 2040.

This growth will be driven by increasing consumer demand for more sustainable transportation options, as well as government policies promoting the adoption of electric vehicles. Nio’s focus on the development of electric SUVs and luxury sedans positions the company well to tap into this growing market and compete with other major automakers.

Overall, the launch of the EC7 and ES8 at Nio Day is significant news for the company, as it marks the beginning of Nio’s product super cycle and signals the company’s commitment to expanding its product line and capturing a larger share of the growing EV market.

The success of these new models will depend on a number of factors, including consumer demand, market competition, and the company’s ability to effectively market and sell its products.

Nio has gained significant attention in recent years, particularly in the Chinese market. The company was founded in 2014 by William Li and has rapidly expanded, with a focus on the development of electric SUVs and luxury sedans.

Nio has also garnered attention for its innovative business model, which includes a subscription-based service for battery replacement and charging.